Georganics were founded in 2015 by Alex who had been selling handmade oral toothpaste at local farmers markets in London. His goal was to create a range of natural, cruelty free and plastic free oral care products that are environmentally sustainable. Now the small team at Georganics are based in West Sussex where they work with local suppliers to create their range of handmade oral care products that are still true to their founding values - cruelty free and environmentally sustainable.