Incognito started in 2007, when founder Howard Carter was looking for a natural, effective solution against insect bites and stings. The result is a 100% natural, highly effective insect repellent suitable even for babies over 3 months, with all products derived from pesticide-free plant material. The repellents are 100% effective against mosquitoes and even helps prevent bites from ticks, sandflies and horseflies. The range has since expanded, but Howard and his company remain committed to sourcing natural and renewable products to achieve sustainable values across the whole business and all products. Made in the UK, all Incognito products are Vegan society approved, and in 2015 they received the Queens Award for Sustainable Development. Minimal packaging is used, and some is even made from sugarcane plastic!