Founded in 2010, Karma Drinks wanted to create a different kind of drinks company, believing that something as frivolous as a fizzy drink can be a force for good. Using ingredients that were good for the land, good for the people who grew them and good for the people consuming them, Karma Drinks made their first Fairtrade Cola from cola nuts sent by friends in Boma, a small village in Sierra Leone. This blossomed into a social enterprise supporting community projects in cola nut growing regions, becoming B-Corp accredited, certified organic and becoming a Fairtrade development organisation. Karma is their name and the ethos behind their business, the principle that what goes around, comes around.