We love toothpastes in a jar. We previously had the Ben + Anna one and struggled with a grey gunge that gathered around the rim. We were delighted when we discovered that this one doesn't have that issue. I also like the fact that the jar is a bit smaller (easier to take when travelling). However, my son doesn't really like the flavour (the Ben and Anna one was strawberry too, he liked that flavour). I've tried it and it's quite bitter, a little bit bicarbonate of soda-ish which I think is harder for little ones. Whilst I'm not expecting something as sweet as some of the less natural ones on the market, I think Ben + Anna had a better taste. The other issue we have is that the paste isn't very 'sticky' so when we get it on the spatula it often falls off onto the floor if we're not careful, same once it's on the toothbrush which again, with a small person can be hard. Not insurmountable but not ideal. We'll be looking at another option next time around!

We have a hard time getting our 2 year old to have her teeth brushed and this got harder when i tried to move to fluoride toothpaste. I think she didn't like the taste of colgate kids. She still hates brushing her teeth but it is at least possible with this toothpaste! She seems to like the taste.

My toddler has refused to brush his teeth since the dentist told us he needed toothpaste with more flouride, this is the 4th toothpaste I've tried with him and he loves it as it doesn't have any hint of mint at all. He now happily brushes his teeth!